I'd love to see some more incentive creation around the user community. Allow logged-in users to work toward something tangible by contributing to the platform via new trails, new runs, and - most importantly - condition reports. This time of year, I'm routinely disappointed to see that no one has updated the trail conditions recently and it makes planning difficult! Earn points from contributions up to some thresholds and earn 10%-, 20%-, 30%-off coupons to REI. Let's set up some real world incentives so that people are more engaged in building this rich platform and improving the experience for others.